Ray-Ban Meta Smart Glasses Revenue Triples, Boosting Meta’s $3.5 Billion Investment in EssilorLuxottica

Sure thing, here we go:

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Okay, so, EssilorLuxottica just came out with their latest earnings report, right? And guess what? Those Ray-Ban Meta smart glasses—weird name, I know—well, their sales just kinda went nuts. Tripled revenue in just a year. Seriously, who saw that coming? Maybe they’re onto something with this second-gen stuff, which has all the bells and whistles like music, snapping pics, and doing some basic Internet wizardry through Meta AI. Kind of like sci-fi, but make it fashion?

These things kicked off in 2023. Who remembers 2023? Felt like a lifetime ago. And they start at $300, which is kinda steep, but folks are lining up for them. Apparently, Meta’s so jazzed that they’re doubling down on this partnership with EssilorLuxottica till 2030. And, hold your hats, they’re throwing $3.5 billion at this whole eyewear gig. I mean, that’s more cash than I can imagine.

Oh, there’s this picture here—kind of artsy, pretty legit, like something you’d see on a fancy billboard.

Anyway, back to the numbers. EssilorLuxottica’s CEO, Francesco—mind if I call him Frank?—he’s all like, “We’re totally smashing it despite the world being… well, the way it is currently.” They saw a nice boost, 5.5% growth to hit around €14 billion in H1 2025. Not too shabby.

But let’s not miss the drama. Frank (and his buddy Paul, who’s the Deputy CEO) mentioned something about US customs being all over the place after April 2025. Tariff stuff and dollar value drops or whatever. Apparently, that’s been a bit of a headache, but hey, business is business, right?

Also, don’t sleep on the Oakley Meta HTSN—what’s with these names? Not included in the Ray-Ban numbers but worth mentioning. Just launched a ‘Limited Edition’ pre-order thing for $500. Not a small chunk of change, but people seem intrigued.

Two million Ray-Ban glasses sold since launch. Just, wow. That’s not nothing. Wonder what’s next? Maybe AI contacts? Who knows? The future’s wide open.