Ubisoft Announces 2.9% Decline in Net Bookings

Oh boy, so get this — Ubisoft, you know, the big game folks from France, they’re saying there’s been a small-ish drop in their net bookings lately, like 2.9%. No idea why that number sticks with me. Maybe because it’s weirdly specific? Anyway, this was for the three months ending June 30. They pulled in about €281.6 million. Or if you prefer greenbacks, that’s roughly $330.8 million.

Apparently, Rainbow Six: Siege didn’t quite hit the mark. I mean, who knows, maybe people were distracted by… other shiny video game things. And they were supposed to partner up with someone, but that got pushed back. Sounds like one of those “stay tuned” situations.

Meanwhile, their older games are still doing well, shifting around €260.4 million in sales, or $305.9 million. Not too shabby – that’s actually up a bit from last year. Funny how oldies sometimes bring more goldies.

The whole company is trying something new, too. Guess they’re breaking up into what they’re calling Creative Houses. Kinda like splitting your kids into playgroups, or maybe it’s a corporate jigsaw puzzle? The first one announced has a bit of backing from Tencent. Oh, good ol’ Tencent, always popping up somewhere.

Yves Guillemot, the CEO dude, was talking about how these Creative Houses are supposed to improve focus or something. He says they’re all about quality and letting teams do their thing. There was some big news about the leadership of this new division — they’re handling heavy-hitters like Assassin’s Creed, Far Cry, and Rainbow Six. More moving parts to get everything running smoothly, sure, but hey, at least they’re trying to keep things stable and creative.

At least, that’s the gist of it. Who knew gaming news could spin such a tale, right?