PTW Rebrands as “Side” | PC Games Insider

Games services company PTW has announced a new chapter in its journey by rebranding itself as Side.

This change serves to consolidate all of its various branches, including 5518 Studios, Ghostpunch Games, PTW, and Side, under one cohesive identity. Since its beginnings in 1994, PTW has come a long way.

CEO Deborah Kirkham expressed her enthusiasm about this shift, saying, “For many years, we’ve functioned as one unified team with a single driving vision. I’m thrilled that all our employees now rally under a single banner.”

She further highlighted that the new brand represents their dedication to offering innovative and customized solutions that boost the success of their partners globally.

Adding to this sentiment, Side’s chief revenue officer Kaley Hurst shared, “Our company is fundamentally client-focused. Being on the side of those we serve is deeply embedded in our culture. This rebrand is the culmination of years of both organic and strategic growth, carefully planning for what lies ahead, and understanding that our strength lies in unity—both in brand and values.”