Well, so Andrew “Boz” Bosworth, right? This guy was one of the early birds at Meta, like engineer number… what, 15? Something like that. He dropped a memo earlier on, painting two pictures for 2025. Either it’s gonna be the golden year for Reality Labs, their VR/AR baby, or—plot twist—it’ll crash as a “legendary misadventure.” Talk about stakes.
Honestly, Boz seems to be leaning toward greatness now. But hey, it’s the market that’ll decide in the end. Funny how that works, huh?
He tossed this nugget during a Bloomberg chat: “We’ll see at the decade’s end, but feels like this year’s a biggie,” or something along those lines. And oh man, those Ray Ban AI glasses? People are eating them up. Over 2 million pairs since last October, can you believe it? Outselling the classics even before the AI tricks kicked in—wild stuff.
Meanwhile, across the fence, Google’s jumping in with Gentle Monster and Warby Parker. Smart glasses based on Android XR are their game now. Apple’s in the race too, aiming to drop theirs by 2026. A tech race? Never saw that coming—ha, just kidding.
Boz throws another thought: They’ve moved from lurking in the shadows to having this shiny thing everyone’s eyeing. Competitors are antsy, and it’s like the clock’s ticking for real. Progress this year? Supposedly more crucial than any other. Why? Beats me, just what he says.
But wait—competition won’t mean squat if the market snubs this tech. AR/VR needs market love to become, like, the industry’s darling standard.
“The market is—um—what’s the phrase? Oh yeah, a trailing indicator,” Boz says. Early signs are what you should watch for. Need a sprinkle of confidence and taste in there too. Sheryl Sandberg, remember her? Meta’s old top brass. Boz says she always believed companies tank not from rivals but from their own flubs. So his game plan? Tune the team to their own vibes, not just peer over at what competitors are cooking up.
Meta’s juggling ambitious plans this year, supposedly on track for it. By year’s end, they’ll know if they’ve nailed it. Five years down the line? Whether it was enough or, well, not quite.
And there you have it—an epic, or just another tech fable in the making. Who knows?