A recent industry report has sparked some anxiety regarding the pricing of next-generation games for the PS6. Industry insider and Epyllion CEO Matthew Ball has suggested that there are quiet hopes among gaming executives for GTA 6 to set a new benchmark for AAA game pricing, reaching somewhere between $80 and $100.
### Is $100 the New Normal for Upcoming PS6 Titles?
Over the weekend, Ball’s comprehensive presentation, “The State of Video Gaming in 2025,” started making the rounds online. Within the report, he argues that if GTA 6 launches with a price tag of $80 to $100 instead of the current $70 standard, it could pave the way for other game studios to bump up their pricing too.
Take, for example, a major title like Call of Duty; it could potentially price itself at $100. Meanwhile, AA titles might see an increase to $70, and even indie games could rise to around $50 and up from there.
“Game prices, when adjusted for inflation, are lower today than ever before, despite development budgets reaching unprecedented heights and stalling player growth,” Ball elaborates in his analysis.
There’s palpable concern among gamers. On forums like ResetEra, the feedback is clear: one user bluntly stated, “I don’t value video games that highly.” Another shared, “I’ve been skipping new releases this generation because of the extra ten dollars.” A different user questioned, “I’m not even shelling out $70, and now they’re suggesting $100?”
Some folks remain skeptical about Ball’s assertions and the accuracy of his report.
We’re left wondering what our readers think. Could Take-Two Interactive really set GTA 6 above the $70 price point? And if they do, how might that affect the game’s sales trajectory?
