Rokky Acquires ChinaPlay Store | PC Games Insider

Sure, here’s a reimagined version of the article:

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So, guess what? Rokky, you know, the PC platform, just decided to join forces with this Chinese storefront called ChinaPlay. Honestly, not sure about the money involved, or if they even mentioned it.

ChinaPlay, it’s kind of cool. They try to shove non-Chinese games into China — which sounds tricky, right? They’ve got about a million users a year or something. Seems big. They handle the marketing and all that jazz, plus they tweak prices depending on where you are, which I thought was kinda neat.

Oh, and Vadim Andreev, Rokky’s big boss — he had a lot to say. China’s gaming scene is like this wild, unpredictable jungle with crazy rules, and somehow Rokky’s got the keys to it. Vadim’s idea? He figures, bring in ChinaPlay, and poof, a magical gateway opens for game developers everywhere. It’s like unleashing games onto this massive crowd of 322 million Chinese PC gamers. Kind of a big deal if you think about it, right?

Then there’s Denis Glukhov from ChinaPlay. Seems like a smart guy. He’s all about knitting together publishers with gamers over there. He talked about mixing up their presence in local online hangouts, amping up their loyalty rewards — maybe more stuff for gamers to hoard? — and expanding what’s available in terms of game selections. It’s about making connections, he says. Like, gamers get a buffet of game choices, and publishers sleep a little easier knowing they’ve got a better shot in this chaotic, dynamic market. Feels like a win-win, doesn’t it?

Oh, and heads up — Alex Calvin, who’s writing this, yeah, he’s done some work with Rokky before. Just so you know!